How to increase website traffic? This is a question I am often asked by my clients. There are many useful ways and tips to increase website trafficin 2020.
In this article, I will describe in detail the major five tips that can enhance your site performance and establish a strong online presence. But, why should you need traffic for your site?
Why Should You Increase Website Traffic?
Website traffic means the number of visitors to your website. Hence, website traffic becomes crucial as it is the opportunity you get to sell your products. The more opportunities you get, the more business you make.
More than that, it enhances your brand name, builds relationships, and establishes your presence, Also, it expands your product lines, and reaches out to a larger audience.
So, website traffic impact your business in three major ways.
- It causes to generate more revenue.
- Website traffic Allows visitors to stay and refer your website to others.
- It helps you increase conversions and sale and so get long-term benefits.
Top 5 tips to Increase Website Traffic in 2020
Here are those five top proven ways to increases website traffic.
Create High-Quality Content
High-quality content is one of the powerful ways to increase website traffic. It helps grow audience engagement, drive sales, and increase brand awareness. According to studies, 53 percent of marketers think content creation is a top proven method for website marketing.
But what defines a quality content? Quality content is consistent, genuine, engaging, and easy to understand. Further, quality content will be useful, informative, credible, accurate, and focused.
Consistent content builds trust among the customers. Similarly, genuine and creative contents draw their attention towards your brand. Also, content should be readable and informative so that everyone can understand your business.
There are a lot of benefits by creating quality content for your business website. Some of them are as follow:
- Improving conversions.
- Enhancing Search Engine Optimization- SEO.
- Building organic links.
- It provides value for visitors.
- You get shared more often
- It enhances usability.
- Increases audience retention.
- Quality content builds authority for your website.
SEO (Search Engine Optimization)
Search Engine Optimization-SEO is another useful method to increase website traffic. What is Search Engine Optimization?
SEO refers to a set of rules or a complete framework for optimizing your site. Optimizing your website helps you achieve high ranking on popular search engines. Also, it makes your site load faster, user-friendly and easy to navigate.
Why do you need SEO for website traffic? As per a latest report from Ahrefs, 90.63 percent of content gets no traffic from Google. Here, a strong SEO can make you a part of the other 9.37 percent. More importantly, organic search is the primary source of website traffic and contributes a huge share in the website’s performance.
SEO is a long term strategy for your website. You may not see its impacts in the first few years but later it is going to pay off. Gradually, it starts influencing the buying cycle and increase engagement, traffic, and conversion by building visitors’ trust and credibility. Another major factor is that SEO is relatively cheap and affordable.
Paid Advertising
This is another great way you can use to increase website traffic and grow your business. Paid advertising refers to buying traffic with online ads.
There are many types of paid advertising. The most common one is Pay-Per-Click (PPC). Pay-Per-Click (PPC) is an online advertising model where whenever a user clicks on the ad the advertiser pays to the search engine for the same.
In other words, PPC is a way of buying visits to your websites rather than drawing organic visits. By this you can reach the target audience in a faster way. Further, you can select options of who can see your ads. You need to pay only when someone performs a click on your ad. PPC includes Google AdWords, Twitter, Facebook and other social and digital media advertising.
There are numerous benefits of using paid advertisement. Some of them are:
- Paid ads produce fast results.
- You get immediate and consistent traffic.
- It makes your marketing campaigns as targeted as possible.
- You can easily measure the return using analytics interfaces provided by search engines.
- Paid ads broadcast your brand across multiple platforms.
Content Marketing
Content marketing is a marketing strategy that involves the creation and sharing of content to a target audience in order to bring new traffic to your business. This is a recently coined term and then became at the heart of every successful digital marketing campaigns.
Behind every successful brand, there is a history of powerful content production. All such brands became a part of our life because they connected to us and related to our story. This is how content marketing became a powerful way to increase website traffic.
Content marketing includes blog posts, case studies, press releases, FAQs, e-books, product descriptions, explainer videos, video blogs, video testimonials, product demos, and corporate promos. Infographics, testimonials, webinars, and user generated content such as comments and product reviews are some other examples of content marketing.
Content marketing is one of the best strategies to increase website traffic for following reasons:
- It improves brand reputation.
- Content marketing is a cost-effective way to bring in new leads.
- It sets yourself apart from competitors.
- You can educate your audience.
- Content Marketing attracts ideal buyers.
- It builds backlinks.
- You get great Return on Investment (ROI).
- It is important for a business steady growth.
Social media Marketing
Social media marketing also can drive exceptional traffic to your business website. It is a marketing strategy using popular social media platforms.
As per a 2019 report from Smart Insights, there are 3.5 billion social media users worldwide which is about 45% of the current population. Here, social media marketing helps you use this immense opportunity to grow your business.
Facebook, Twitter, Instagram, LinkedIn, and YouTube are some of the popular social media platforms. According to surveys, around 93 percent of social media advertisers use Facebook ads on a regular basis. 326 million people use Twitter every month and Instagram has 1 billion monthly active users.
The case is not different with LinkedIn and YouTube. Official statistics from LinkedIn reveals there are over 530 million user profiles on the platform. YouTube is the most preferred way of social media marketing as 83% of all consumers prefer it.
You can easily increase website traffic through social media marketing strategy using the following methods:
- Optimization of your social media profiles.
- Consistent engagement with the target audience.
- Inspiring audience with great content.
- Researching your competitors.
- Studying and using analytics effectively.
- Utilizing social media advertising.
- Connecting with industry influencers.
- Making a powerful social media marketing strategy
Takeaway: Plan a Strategy to Increase Website Traffic
In short, a clear and well researched strategy is essential if you want to increase your website traffic and take the business to the next level. The article mentioned only five important tips though there are many other useful and effective ways
Want to Increase Website Traffic? Get a free consultation today!